About Us
Mission & Purpose is a strategic communications agency that empowers impact-driven organizations through high-quality, tailored content and engagement strategies. We ensure our clients gain the visibility and influence needed to advance their mission through communications support, virtual coaching, and advising, providing the tools and insights to connect with key stakeholders and drive meaningful change.
Our Approach
Communication can feel like a bunch of unconnected dots. We take a journalistic approach to understanding your organization, use those insights to craft a communications strategy and help you manage and implement it, and connect you to the right people who will bring visibility to your organization. We have brokered introductions and connections between our clients’ organizations and high-profile organizations they would not have had such deep access to otherwise. This is one of the top reasons why clients hire Mission & Purpose Communications and distinguishes our agency from others in this space. We connect the dots so you can achieve your mission and purpose.
Deep Discovery
We take a journalistic approach to understanding your mission, purpose, and goals.
Communications Strategy
We craft the right stories and create a communications roadmap for your organization.
Connections
We mine our network and connect you to the right people who will increase visibility and help you achieve your goals.
Ready to start crafting your story?
OUR CORE VALUES
Integrity
We believe in honesty and transparency in all our interactions. Our clients trust us to deliver on our promises, and we hold ourselves accountable to the highest ethical standards.
Mission-Driven
We are passionate about making a difference. Our work is guided by a sense of purpose, and we aim to contribute positively to the communities we serve, as well as to the wider world.
Collaborative
Collaboration is at the heart of everything we do. We work closely with our clients, partners, and each other to create solutions that are not just effective but also inclusive and comprehensive.
Strategic
Our approach is always strategic. We don’t believe in one-size-fits-all solutions. Instead, we carefully analyze each client’s unique needs and objectives to develop customized strategies that deliver results.
Intentional
Every action we take is deliberate and purposeful. We prioritize quality over quantity, ensuring that every project we undertake is executed precisely and thoughtfully.
About Our Founder
Keosha Varela is a strategic communications consultant, storyteller, and advisor to mission-driven organizations seeking to elevate their visibility, strengthen stakeholder trust, and drive meaningful impact through effective communication.
With more than 15 years of experience across journalism, digital media, and the nonprofit sector, Keosha brings a rare blend of newsroom rigor, strategic foresight, and social impact expertise. As the founder of Mission & Purpose Communications, she partners with leaders and organizations to translate complex ideas into compelling narratives, develop strategies that mobilize audiences, and navigate moments of opportunity and crisis with clarity and confidence.
Before launching her firm, Keosha served as Managing & Senior Director of Strategic and Enterprise Communications at the Aspen Institute, where she led a 25-member team responsible for digital content strategy, brand management, and event communications across the Institute’s 70+ programs. She co-led the development of the organization’s first comprehensive internal and enterprise communications functions, modernized its digital presence, and guided the successful rollout of its rebrand across platforms.
Previously, Keosha held senior communications roles at InterAction, the world’s largest alliance of international NGOs, and at 270 Strategies, a public engagement firm where she led digital content and storytelling initiatives for social impact clients. Earlier in her career, she was a journalist and producer at NBC News and NPR, where her team’s work earned national recognition, including a National Edward R. Murrow Award for digital excellence.
A trusted advisor and sought-after collaborator, Keosha is passionate about helping organizations communicate with authenticity and purpose—especially in times of change. She holds a master’s and bachelor’s degree in journalism from American University in Washington, D.C.