Case study

Leading a Unified Communications Strategy for Climate Innovation

How Mission & Purpose Communications provided strategic leadership to align Breakthrough Energy’s communications, elevate its voice with policymakers and climate tech leaders, and drive measurable growth across key channels.

The Role

Lead the cross-functional strategic development and execution of Breakthrough Energy’s 2024-2025 communications strategy, guiding a multi-channel content approach across internal teams and external agencies to elevate the brand’s voice with clean tech leaders, policymakers, and global partners.

The Challenge

Breakthrough Energy, an entity founded via Gates Ventures, needed a unifying, future-forward communications strategy to align its diverse workstreams and better connect with key stakeholders—from policymakers to the climate tech ecosystem.

With a lean in-house team and high visibility across sectors, they required expert leadership to guide strategy, manage execution, and ensure quality across communications efforts.


The Solution

Mission & Purpose Communications was brought on by Novel Messaging and Breakthrough Energy to lead and manage a team of Novel’s communications subcontractors executing this work.

As the client-facing strategist, we coordinated across multiple workstreams, teams, and agencies, and ensured Breakthrough’s bold ambitions translated into clear, actionable communications.

  • Managed a team of five subcontractors spanning content strategy, digital media, graphic design, and messaging from April 2024-January 2025
  • Served as one of the primary strategic leads for Novel Messaging and Breakthrough Energy communications leadership

  • Worked across teams to develop, plan, and execute the 2024-2025 content and communications strategy, aligning storytelling, policy relevance, thought leadership, and climate equity goals
  • Oversaw editorial planning, content creation, and platform strategy across key verticals
  • Ensured all deliverables were brand-aligned, compelling, and strategically timed

Our Impact

Our leadership in partnership with Novel Messaging helped bring clarity, cohesion, and stronger outcomes across Breakthrough Energy’s communications and grow its executive communications function, resulting in:

  • 23% growth in online community
  • 42% increase in impressions
  • 32% increase in engagement
  • Enhanced internal alignment and stakeholder messaging across content channels
  • Strengthened positioning ahead of major 2025 campaigns


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